Our Non Profit Vision

Mission – To Empower Not-for-Profits with the capacity to access the return on quality integrated marketing and communications to give them a greater voice and visibility.

(BTW… We try also to subsidise your costs with any big clients who come our way or match up their need to be socially responsible with your need for help!)


What we believe

    • Each voice should have a chance to be heard  Regardless of financial constraints
    • Quality doesn’t have to cost a fortune … but it’s worth spending something on  Although it might be tempting to get your “son to do the website” for your non profit, often you might lose out in the end by it missing it’s professional potential capture donaaions and build awareness for you. But this process doesn’t need to break the bank either!
    • Quality DOES Count  If donors and potential volunteers are impressed with the aesthetic of your identity and activities online, it will give them the impression that your organisation is well, very organised. This might mean the difference between them selecting you to share their gifts with over other groups.

Why Choose Us to Help?

  • We share your values
  • We speak your language
  • We are highly skilled (but don’t charge rates which reflect this for you)


A 12 week course teaching you all the tips and tricks for transitioning your marketing to the digital realm as a non profit…


Your Organisation
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Who is Cath?

“The Cross-Digital Marketing Guru of the Non Profit World” …

Catherine Smibert Toomey is the Managing Director of both Catalyst Commedia (Strategic PR/ Marketing consultancy for the Catholic/ Not for Profit Sector) and Virtual Shout (UX Optimised, lead generating web and mobile sites) which are due to be consolidated as a complete IMCAgency in the latter part of 2012 toward a full incorporated launch in 2013.

She also travels the world sharing her expertise in using multimedia and the web to amplify the voices of non-profit organisations with a special focus on advocacy and Church/ Faith aligned issues and groups.

Her work in media consultancy, production and campaign management for organizations the world over has consistently succeeded in capturing the imagination of the mainstream global community with a series of innovative and pragmatic methodologies.

Catherine’s clients have been particularly satisfied with her strategic use of new digital medias such as web 2.0 podcasting and social media/ viral marketing combined with the more classic approaches of organizing media launches and press packs.

Catherine has a Bachelor of Media and Communications from Macquarie University where she also majored in Women’s Studies and Psychology. She has done further post-graduate studies in Bioethics, Theology and Communications during her nearly eight years based as a media correspondent in Rome, Italy … Consequently Catherine is a fluent Italian linguist.

Speaking of languages, as a self-professed ‘nerd,’ Catherine loves to talk (and work directly with) coding – CMS’s, CSS, UX, SEO, CRO, Java, HTML5 – and general digital “geek speak” as she calls it. “It’s necessary that I’m as across all the latest in programming languages so as to better serve my team and clients throughout each project.”

She has managed the development of hundreds of ineractive websites/ online portals over the last 7 years to coincide with strategic awareness building, legislative changes, brand development and fundraising/ commerce for clients.

Catherine’s approach is 100% collaborative – not competitive – and her value proposition is that of having the capacity to align her interests intimately with those she is servicing so successes are shared by all.

“Yet, I owe our success to excellence in the skills of my staff and their abilities to follow best practice business processes while remaining innovative and creative,” she notes.

Her latest “Data Loves” include: Her Canon 7D; Adobe CS6; the WPMU plugin; and ActivCollab.


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